<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
    <url>
      <loc>https://tenthings.ryanpearson.co/</loc>
      <lastmod>2026-03-22</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/archive</loc>
      <lastmod>2026-02-11</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/recommendations</loc>
      <lastmod>2026-02-11</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/subscribe</loc>
      <lastmod>2026-02-11</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/tags</loc>
      <lastmod>2026-02-11</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/upgrade</loc>
      <lastmod>2026-02-11</lastmod>
    </url>
      <url>
        <loc>https://tenthings.ryanpearson.co/authors</loc>
        <lastmod>2026-04-03</lastmod>
      </url>
      <url>
        <loc>https://tenthings.ryanpearson.co/authors/ryan-pearson</loc>
        <lastmod>2025-03-28</lastmod>
      </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/why-everything-is-becoming-a-market-to-bet-on</loc>
      <lastmod>2025-12-12</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/netflix-walks-paramount-skydance-pounces</loc>
      <lastmod>2026-02-28</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/avatar-dominates-christmas-crossing-760m-globally-as-marty-supreme-opens-to-28m</loc>
      <lastmod>2025-12-29</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/zootopia-2-box-office-all-the-records-set-in-opening-weekend</loc>
      <lastmod>2025-12-01</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/patreon-expands-with-podcast-networks-and-live-streaming</loc>
      <lastmod>2025-04-22</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/gen-alpha-s-ultimate-career-goal-is-becoming-the-next-youtube-star</loc>
      <lastmod>2025-02-27</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/gen-z-loves-valentine-s-day-how-brands-are-responding</loc>
      <lastmod>2025-02-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/exploring-youtube-s-impact-on-the-creator-economy-915f379e7cd57a68</loc>
      <lastmod>2025-06-13</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/live-nation-rakes-in-23b-as-concert-craze-hits-new-heights</loc>
      <lastmod>2025-02-25</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/tiktok-invented-a-fake-club-and-everyone-wants-in</loc>
      <lastmod>2025-10-29</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/when-celebrities-turn-their-names-into-intellectual-property</loc>
      <lastmod>2026-01-07</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/hollywood-is-cranking-out-original-movies-and-audiences-are-not-showing-up</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/how-gen-z-is-shopping-on-black-friday</loc>
      <lastmod>2025-11-28</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/hollywood-keeps-rolling-filmmaking-perseveres-amid-l-a-wildfires</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/softbank-eyes-25b-investment-in-openai-a-game-changer-for-ai-s-future</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/universal-warner-and-sony-are-negotiating-ai-licensing-rights-for-music-512e1bd703a38846</loc>
      <lastmod>2025-06-03</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/openai-is-being-forced-to-reveal-its-training-data-in-a-victory-for-creators</loc>
      <lastmod>2025-11-27</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/in-warning-sign-for-hollywood-younger-consumers-are-choosing-creator-content-over-premium-tv-and-mov-d7a3</loc>
      <lastmod>2025-03-25</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/what-disney-can-learn-from-the-success-of-the-new-minecraft-movie</loc>
      <lastmod>2025-04-08</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/the-future-of-streaming-is-a-blast-from-the-past</loc>
      <lastmod>2025-03-27</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/warner-bros-discovery-s-merger-saga-enters-a-new-phase</loc>
      <lastmod>2025-12-03</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/the-new-reality-for-legacy-children-s-ip</loc>
      <lastmod>2025-11-23</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/kendrick-lamar-dominates-2025-grammys-with-song-of-the-year-win</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/universal-music-group-posts-3-3b-in-revenue-for-first-quarter-87e47adfde370c3f</loc>
      <lastmod>2025-04-30</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/how-video-games-became-peak-ip</loc>
      <lastmod>2025-04-10</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/tubi-sets-first-slate-of-digital-first-series-from-creators</loc>
      <lastmod>2025-11-13</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/streaming-strikes-gold-patience-pays-off-as-profits-roll-in</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/elon-musk-s-x-teams-up-with-visa-to-take-on-financial-services-no-crypto-involved</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/ad-wars-heat-up-platforms-race-to-capture-tiktok-s-falling-dollars</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/microsoft-ceo-s-quiet-year-end-warning-about-ai</loc>
      <lastmod>2026-01-02</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/hollywood-s-moment-of-ai-reckoning-2120731d6c628617</loc>
      <lastmod>2025-06-30</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/ai-is-moving-from-experiment-to-infrastructure-in-2026</loc>
      <lastmod>2026-01-05</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/the-new-reality-for-legacy-children-s-ip-6fb544da6dfcf857</loc>
      <lastmod>2025-12-20</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/ted-sarandos-on-netflix-s-strategy-marvel-drama-and-meghan-markle</loc>
      <lastmod>2025-03-20</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/why-deepseek-could-change-what-silicon-valley-believes-about-ai</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/how-weird-wins-in-marketing</loc>
      <lastmod>2025-11-11</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/how-kendrick-lamar-s-pglang-is-building-a-creative-empire</loc>
      <lastmod>2025-03-19</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/streamers-set-to-outspend-tv-giants-in-global-content-wars</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/tiktok-partners-with-iheartradio-to-help-creators-branch-into-audio-content</loc>
      <lastmod>2025-11-10</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/the-next-legal-frontier-is-your-face-and-ai</loc>
      <lastmod>2025-10-27</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/pinterest-ceo-says-social-media-should-be-banned-for-under-16s</loc>
      <lastmod>2026-03-23</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/netflix-takes-the-wbd-bid-to-the-white-house</loc>
      <lastmod>2026-02-26</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/google-buys-a-100-million-stake-in-gentle-monster-d7a049672eca35e1</loc>
      <lastmod>2025-06-25</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/ai-apps-surge-1-billion-in-consumer-spending-in-2024</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/ces-2025-marketing-ai-revolution</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/cinemas-threaten-minecraft-movie-audiences-over-chicken-jockey-tiktok-trend</loc>
      <lastmod>2025-04-09</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/youtube-is-the-world-s-largest-media-company</loc>
      <lastmod>2026-03-11</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/inside-the-teen-loneliness-machine-fuelled-by-social-media</loc>
      <lastmod>2025-02-17</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/anthropic-said-no-openai-said-yes-how-ai-s-brand-battle-became-every-business-s-problem</loc>
      <lastmod>2026-03-13</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/the-new-reality-for-legacy-children-s-ip-9a31acff8cce6c99</loc>
      <lastmod>2026-03-17</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/streaming-star-kai-cenat-to-launch-university-for-aspiring-creators</loc>
      <lastmod>2025-02-18</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/inside-ellison-s-push-to-sell-the-paramount-wbd-merger-from-within</loc>
      <lastmod>2026-03-11</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/grammy-ratings-hit-a-low-note-audience-drops-9</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/if-the-internet-dies-where-does-all-the-attention-go</loc>
      <lastmod>2025-04-04</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/tariffs-are-crashing-tv-s-annual-upfront-ad-sales-party</loc>
      <lastmod>2025-05-12</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/instagram-is-rethinking-how-trust-works-online</loc>
      <lastmod>2025-12-31</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/netflix-s-big-bet-on-podcasts</loc>
      <lastmod>2025-12-20</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/how-tech-giants-new-ai-ad-tools-threaten-big-agencies-dcc467ab0fa80790</loc>
      <lastmod>2025-06-13</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/from-fringe-to-prime-time-how-the-manosphere-took-over-entertainment</loc>
      <lastmod>2025-02-19</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/hollywood-transformed-tiktok-s-unstoppable-impact</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/creators-are-building-their-own-supersized-studio-system-as-hollywood-cuts-back-77d11b4790e41ff3</loc>
      <lastmod>2025-05-08</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/new-study-finds-people-drive-influence-more-than-platforms-or-ai-for-now</loc>
      <lastmod>2026-01-07</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/youtube-is-planning-to-revamp-tv-app-for-a-netflix-like-experience</loc>
      <lastmod>2025-03-05</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/why-does-apple-keep-pulling-its-own-ads-5fadd4d7c689b888</loc>
      <lastmod>2025-06-23</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/warner-music-strikes-big-deals-with-spotify-amazon-despite-mixed-earnings</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/disney-to-allow-user-generated-content-via-ai</loc>
      <lastmod>2025-11-13</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/spotify-hits-profitability-and-pays-out-10b-to-artists</loc>
      <lastmod>2025-03-17</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/hbo-max-netflix-tie-with-most-2025-emmy-wins</loc>
      <lastmod>2025-09-16</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/why-is-deepseek-china-s-chatgpt-rival-sending-nvidia-tumbling-and-rattling-ai-giants</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/nike-returns-to-the-super-bowl-spotlight-game-changing-ad-incoming</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/today-is-youtube-s-20th-birthday</loc>
      <lastmod>2025-04-23</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/netflix-is-playing-chess-paramount-is-writing-a-bigger-check</loc>
      <lastmod>2026-02-25</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/from-bulk-to-bougie-costco-s-new-luxury-play</loc>
      <lastmod>2025-02-28</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/what-the-live-nation-antitrust-fight-still-means-for-fans</loc>
      <lastmod>2026-03-09</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/amazon-said-to-make-a-bid-to-buy-tiktok-in-the-u-s</loc>
      <lastmod>2025-04-03</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/inside-youtube-s-newfronts-pitch-and-how-its-helping-brands-find-the-perfect-match-9cf17bdf75ce517b</loc>
      <lastmod>2025-05-09</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/how-ai-ate-publisher-traffic-after-they-tried-to-block-it</loc>
      <lastmod>2026-01-01</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/the-secret-recipe-behind-pop-mart-mixue-and-din-tai-fung-s-success</loc>
      <lastmod>2025-11-18</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/earnings-breakdown-airbnb-amazon-mcdonald-s-live-nation-reddit-d58e72662bd597cb</loc>
      <lastmod>2025-05-02</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/influencers-are-the-new-paid-media-even-at-cannes-222e38ad4d6f874e</loc>
      <lastmod>2025-06-24</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/the-macy-s-parade-is-where-modern-ip-goes-to-prove-it-belongs</loc>
      <lastmod>2025-11-26</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/it-may-get-harder-to-cancel-streaming-services-here-s-why-092ebf8b1ef192fe</loc>
      <lastmod>2025-07-09</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/kai-cenat-launches-his-streamer-university-ecbd4bb9abe2a772</loc>
      <lastmod>2025-05-08</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/why-did-kai-cenat-reject-streamer-university-offers-from-amazon-and-netflix-94868f8cfafc722f</loc>
      <lastmod>2025-05-27</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/sinners-beats-minecraft-with-45-6m-in-surprise-easter-weekend-victory</loc>
      <lastmod>2025-04-21</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/inside-openai-s-blueprint-for-enterprise-ai</loc>
      <lastmod>2025-12-11</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/002</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/universal-music-group-2024-supercharging-growth-with-superfans-and-streaming-2-0</loc>
      <lastmod>2025-03-18</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/youtube-s-disney-war-cb5b87150b0b49d8</loc>
      <lastmod>2025-05-28</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/macy-s-parade-shows-how-ritual-still-builds-modern-ip</loc>
      <lastmod>2025-11-30</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/how-instagram-aims-to-chip-away-at-tiktok</loc>
      <lastmod>2025-03-26</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/how-youtube-s-ceo-is-turning-creators-into-hollywood-s-new-power-players</loc>
      <lastmod>2025-02-13</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/how-lore-took-over-the-internet-s-love-for-oversharing</loc>
      <lastmod>2025-02-24</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/new-post-dd33</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/hollywood-on-fire-la-blazes-fuel-industry-s-flight</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/big-media-deals-face-a-new-power-center-state-ags</loc>
      <lastmod>2026-03-20</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/streamer-report-card-profit-arrived-in-2025-but-success-is-suddenly-harder-to-define</loc>
      <lastmod>2025-12-30</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/netflix-moves-to-acquire-warner-bros-in-82-7-billion-deal</loc>
      <lastmod>2025-12-05</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/youtube-is-celebrating-its-20th-birthday-with-nearly-40-creator-collectives-in-major-u-s-cities</loc>
      <lastmod>2025-03-18</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/youtube-ad-revenue-bulks-up-10-3-to-8-9-billion-as-alphabet-q1-net-profit-jumps-46</loc>
      <lastmod>2025-04-25</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/netflix-doubles-down-as-content-budget-soars-to-18b-with-no-end-in-sight</loc>
      <lastmod>2025-03-06</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/netflix-teams-up-with-youtube-sensation-ms-rachel-the-future-of-hollywood-meets-the-creator-economy</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/why-brands-want-influencer-style-ads-without-hiring-influencers-c46ec2e160d27be9</loc>
      <lastmod>2025-07-07</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/how-tiktok-s-parent-bytedance-became-an-a-i-powerhouse</loc>
      <lastmod>2025-04-11</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/private-live-nation-messages-expose-a-culture-that-didn-t-respect-the-fan</loc>
      <lastmod>2026-03-12</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/the-next-stage-of-the-streaming-wars-25fd1b12c890e6ba</loc>
      <lastmod>2025-05-14</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/tiktok-s-world-event-dropped-fresh-ad-tools-aimed-straight-at-brand-budgets-b63c6ea0f2a75c9a</loc>
      <lastmod>2025-06-04</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/how-ai-can-spur-a-rebirth-of-media-02506586af369b92</loc>
      <lastmod>2025-07-04</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/openai-wants-to-live-in-your-living-room</loc>
      <lastmod>2026-02-23</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/brands-want-to-piss-you-off-and-why-it-s-working</loc>
      <lastmod>2025-11-25</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/the-oscars-showed-who-still-has-leverage</loc>
      <lastmod>2026-03-16</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/netflix-aims-to-join-the-1t-club</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/should-you-be-drinking-more-coffee-6b771bd7ccd186d7</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/mrbeast-joins-the-race-to-buy-tiktok</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/we-re-still-spending-big-this-holiday-just-not-the-same-way</loc>
      <lastmod>2025-12-23</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/netflix-explores-music-shows-and-celebrity-interviews-as-part-of-live-tv-push-02240e0cdab55cdc</loc>
      <lastmod>2025-07-02</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/duo-the-owl-rises-again-after-cybertruck-showdown</loc>
      <lastmod>2025-02-26</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/youtube-now-worth-as-much-as-550-billion-new-king-of-all-media</loc>
      <lastmod>2025-03-31</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/spotify-s-gift-everything-we-wanted-but-at-what-cost</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/inside-hollywood-s-ai-freak-out</loc>
      <lastmod>2025-11-24</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/black-friday-was-strong-but-hard-to-read</loc>
      <lastmod>2025-12-01</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/amazon-s-new-movie-strategy-starts-with-theaters</loc>
      <lastmod>2025-04-02</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/the-c-e-o-other-c-e-o-s-turn-to-for-advice-5ec2f9a1029058f3</loc>
      <lastmod>2025-06-07</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/disney-loses-bid-to-block-sling-tv-s-one-day-cable-passes</loc>
      <lastmod>2025-11-23</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/tubi-is-not-the-next-netflix-it-s-something-better</loc>
      <lastmod>2025-02-24</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/sag-aftra-formally-expands-its-reach-to-digital-creators-with-new-influencer-committee-7a16190a46234</loc>
      <lastmod>2025-05-03</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/what-squid-games-reveals-about-netflix-s-marketing-strategy</loc>
      <lastmod>2025-03-05</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/25-movies-many-stars-0-hits-hollywood-falls-to-new-lows</loc>
      <lastmod>2025-11-15</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/inside-youtube-neal-mohan-on-what-s-next</loc>
      <lastmod>2025-03-21</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/deal-chatter-builds-around-wbd-and-paramount-as-one-bundle-tests-two-brand-promises</loc>
      <lastmod>2026-03-02</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/003</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/hollywood-s-new-normal-25-fewer-tv-shows-bigger-impact</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/pinterest-predicts-2026-trend-report-is-here</loc>
      <lastmod>2025-12-10</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/ugc-is-set-to-eclipse-professional-media-in-ad-revenue-2410d9d004918963</loc>
      <lastmod>2025-06-11</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/warner-bros-discovery-to-separate-cable-from-streaming-and-studios-531bf816cb496132</loc>
      <lastmod>2025-06-09</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/how-brands-can-learn-to-tap-into-the-power-of-fandoms</loc>
      <lastmod>2025-03-26</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/bob-iger-steps-aside-and-disney-turns-to-josh-d-amaro-for-its-next-growth-chapter</loc>
      <lastmod>2026-03-18</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/can-wall-street-s-subscription-craze-survive-a-recession-1e3ea635b2580ac1</loc>
      <lastmod>2025-05-15</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/everything-that-built-the-creator-economy-is-trying-to-kill-it</loc>
      <lastmod>2025-02-26</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/a-minecraft-movie-strikes-gold-at-the-box-office-157m-u-s-launch-301m-globally</loc>
      <lastmod>2025-04-07</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/patreon-s-rivalry-with-substack-is-growing-who-will-win-over-the-creators</loc>
      <lastmod>2025-04-24</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/the-big-screen-shift-why-more-americans-are-watching-youtube-on-tv</loc>
      <lastmod>2025-03-04</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/behind-amazon-mgm-s-jen-salke-ouster-and-its-fallout</loc>
      <lastmod>2025-03-28</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/youtube-wants-brands-to-buy-creators-like-media</loc>
      <lastmod>2026-03-27</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/why-netflix-shouldn-t-be-youtube-71c057620846fb15</loc>
      <lastmod>2025-07-03</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/inside-the-iab-s-2026-forecast-for-search-ai-and-brand-visibility</loc>
      <lastmod>2025-12-16</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/openai-s-new-a-i-browsing-decoding-and-taking-action-autonomously</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/wsj-goes-deep-with-nike-s-ceo-on-the-company-s-next-chapter-and-its-shift-back-to-athlete-focused-in</loc>
      <lastmod>2025-11-17</lastmod>
    </url>
    <url>
      <loc>https://tenthings.ryanpearson.co/p/streamers-vs-tv-networks-who-will-win-the-sports-broadcast-war</loc>
      <lastmod>2025-04-02</lastmod>
    </url>
</urlset>
