What’s up, y’all? Ryan here in sunny LA ☀️ where I’m tracking: Hinge dropped a new short film series spotlighting real couples to win back Gen Z and cut through the dating app noise, TV’s upfront season hit turbulence as China tariffs forced advertisers to rethink their budgets, and Sinners stunned the box office with a breakout horror hit that proved the genre’s cultural and commercial staying power.

Also making moves: AI scams pushed digital trust to the brink, Amazon locked in NFL and NBA games to own Black Friday, and Fox announced the launch of a new streaming service. Plus, newsletters got more expensive, crypto execs took up combat sports, and CEOs cooled it on the empathy.

Let’s get into it. 👇


– Ryan

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