What’s happening: Amazon’s hit series ‘Fallout’, adapted from the popular video game franchise, is relocating production from New York to Los Angeles for its second season, thanks to a $25 million tax credit from the state. As Nicole Sperling reports in The New York Times, it’s one of the rare high-profile shows to move into California, not out — signaling a vote of confidence in L.A.'s still-recovering production ecosystem.

What’s happening: Meta is enhancing its advertising capabilities by introducing video ads on Threads and reviving Facebook Live ads. At its recent NewFronts presentation, the company announced that Threads will now feature 19:9 and 1:1 video ads within user feeds, expanding beyond its initial image-based ads. Simultaneously, Meta is bringing back Facebook Live ads—rebranded as "Facebook Live Partnership ads"—allowing brands to sponsor and amplify live creator content. These initiatives are part of Meta's broader strategy to bolster its video advertising formats across its platforms .

What’s happening: Fans are increasingly choosing travel destinations based on their favorite TV shows and movies—a phenomenon known as "set-jetting." As Debra Kamin reports for The New York Times, this trend sees viewers turning on-screen locations into real-world vacation spots. For instance, after the release of The White Lotus, searches for its filming locations in Hawaii and Sicily spiked by over 300% . Similarly, Netflix's Emily in Paris led to a 200% increase in interest for Paris and the French Riviera.

What’s happening: Peloton has reduced its marketing and advertising expenditures for the fourth consecutive quarter, cutting spending to $61.04 million from $113.04 million year-over-year. Overall sales and marketing expenses dropped to just under $107 million from about $170 million. This move is part of the company's ongoing effort to become more cost-efficient and profitable. Despite a 13% revenue decline, Peloton reported a net loss of $48 million, an improvement over the $167.3 million loss a year earlier. The company's recent marketing overhaul follows the departure of Chief Marketing Officer Lauren Weinberg, marking the third CMO change since 2020. CEO Peter Stern, now also overseeing marketing, emphasized the importance of both brand and performance marketing, noting a decline in customer churn due to efforts to re-engage former subscribers .

What’s happening: A fake LinkedIn profile for Elmo went viral this week, joking that the Sesame Street character had been “laid off” due to budget cuts. As Glenn Garner reports for Deadline, the satirical post followed news that federal funding for PBS’s Ready To Learn grant had been eliminated, with the LinkedIn spoof listing Elmo’s skills (“giving hugs,” “finding letter E”) and seeking new opportunities. The post quickly took off, blending nostalgia and humor with a real-world policy issue.

What’s happening: The 2025 Met Gala shattered digital records with its livestream, amassing 1.2 billion global views across platforms like YouTube, TikTok, and Vogue’s digital channels. This figure includes replays of standout red carpet moments featuring stars such as Zendaya, Teyana Taylor, Colman Domingo, and Zoë Saldana. The event's theme, “Superfine: Tailoring Black Style,” celebrated Black dandyism and cultural heritage, resonating with a worldwide audience.

What’s happening: The 2025 Met Gala shattered digital records with its livestream, amassing 1.2 billion global views across platforms like YouTube, TikTok, and Vogue’s digital channels. This figure includes replays of standout red carpet moments featuring stars such as Zendaya, Teyana Taylor, Colman Domingo, and Zoë Saldana. The event's theme, “Superfine: Tailoring Black Style,” celebrated Black dandyism and cultural heritage, resonating with a worldwide audience.

What’s happening: London has emerged as a premier destination for film and television production, attracting major Hollywood studios and international projects. In 2024, the UK film and TV industry saw a significant boost, with production spending increasing by nearly a third to over £5.6 billion, driven largely by inward investment and co-productions from Hollywood studios . This growth is attributed to the UK's attractive tax incentives, skilled workforce, and state-of-the-art facilities like Pinewood and Leavesden Studios. High-profile productions such as Wicked, Jurassic Park, and How to Train Your Dragon have recently been filmed in the UK, solidifying London's status as a global production hub.

What’s happening: Instagram CEO Adam Mosseri testified in the Federal Trade Commission’s antitrust trial against Meta, highlighting the platform’s fierce competition with TikTok. He revealed that by 2019, TikTok accounted for 23% of the decline in time spent on Instagram in the U.S. Mosseri emphasized the urgency to adapt, stating, “You’re either growing, or you’re slowly dying.” He discussed Instagram’s strategic response, including the development of Reels and enhanced AI recommendations, to counter TikTok’s influence. Mosseri also noted TikTok’s shift towards fostering social connections, a domain traditionally dominated by Instagram.

What’s happening: OpenAI has introduced a new integration allowing ChatGPT's Deep Research feature to connect directly with GitHub repositories. Currently in beta, this functionality is available to ChatGPT Plus, Pro, and Team users, with plans to expand to Enterprise and Education tiers soon . Users can link their GitHub accounts to ChatGPT, enabling the AI to access codebases, README files, and documentation for real-time analysis and citation .