Let me be honest with you.
Daily newsletters are hard 😅. Like, genuinely, grind-your-gears, where-did-my-evenings-go hard. Every single day I had to find stories, curate links, write with a point of view, and ship. No days off. No grace period. Just the next issue.
For a while I could do it. Then life got busy. Work picked up. Energy ran thin. And when something had to give, this was it. Not because I didn't care. Because I'm human and I ran out of runway.
I'm not going to pretend that was part of the plan. It wasn't. I fell off.
How it started
This newsletter started as a daily LinkedIn post. No strategy, no content calendar. Just a habit. Every day I was consuming a lot — tech, entertainment, marketing, culture — and I started writing it down in public. A few sentences. A few links. A point of view.
People started paying attention.
That traction told me something real was here. A voice at the intersection of brand strategy, creator culture, and what's actually moving in media and tech. Not a news aggregator. Not a hot take machine. Something sharper. More useful. More human.
So I did what creators do when something works on a platform. I tried to take it off platform. I moved to Beehiiv, built a daily newsletter, and started shipping.
What the numbers showed
Even with the inconsistency, the results surprised me:
348 active subscribers
60% open rate — nearly double the industry average
Built entirely through organic content, no paid growth
But here's the number that really stopped me.
45% of every subscriber I ever earned came from LinkedIn.
The audience was never somewhere else. They were here the whole time. I just went looking for them in the wrong place.
What's changing
I'm bringing 10 Things back to LinkedIn as a weekly newsletter. Here's why:
Depth over volume. Daily publishing rewards consistency over quality. Weekly gives me space to report, reflect, and actually say something worth reading.
The platform is the point. I'm at 15,000+ followers on LinkedIn and my goal is 25,000 by end of year. The only way to grow here is to really use it — the tools, the formats, the native products. I want to get proficient and the only way to do that is to go all in.
The audience lives here. Marketers, founders, content strategists, brand builders. That's the room. I should be in it.
If you've been reading this newsletter, you know what it is — a strategist's eye on what's moving in tech, entertainment, and marketing, written like a conversation not a press release. What changes is the depth. Weekly publishing means I have time to actually report, to find the story behind the story, and to bring you something worth sitting with.
Where to find everything
— Ryan
ICYMI
Tools I use…
📧 Beehiiv: Where my newsletter lives — and my website, and more. Use this link to get 14-day trial + 20% OFF for 3 months. → Launch on Beehiiv
📅 Buffer: How I schedule and plan content without it taking over my day. → Schedule your posts
💻 Gamma: My go-to for decks — AI does the layout while I focus on the message. → Gather your testimonials
🎙 Granola: Takes notes in my meetings so I can actually be present in the conversation. Get 1 month free. → Start taking notes
🗣 Testimonial: Makes collecting social proof effortless — no chasing clients. Get 15% off for 12 months. → Gather your testimonials
🔈 Whisprflow: I talk, it types. Game changer for first drafts. → Try it now
